A good website rank in Google is not just one entity. Several factors influence the outcome.

If you have been doing all the hard work from the best SEO guides and if your site is not better yet, the underlying reasons are less obvious ones, which many of us overlook and do not care for.

Some are those we never imagine has a reason to put us back!

11 Top Google Ranking Factors We Overlook

1. The Age of the URL: The older the URL, the more reliable, it is considered to be. If you have just registered for a domain name, and if it is not the very competitive keyword, then chances are that you have miles to run to be ahead in the race. Search engines believe that if your domain name is older, it has been in to business for quite long!

2. Domain Hosting: If you are working for top rank in the US searches, there is no point in having a hosting account in the UK. It is best to have your hosting account in the country or continent you are competing to rank.

The reputation of the hosting company influences the rank for reasons like quick accessibility, negligible server downtime etcetera.

Reputed cloud computing services for virtual businesses offer dedicated IP addresses for a bit of extra price.

If you cannot afford to host your domain with the right hosting company, it means that you do not have the subconscious passion and attitude that it takes to be ahead in competition. It sounds harsh. Without the basic investment power and reputation, businesses get nowhere.

Do not do business, if you cannot come out of pocket for essentials.

3. Spam Domains: If your hosting company homes several spammers and 419 scammer domains or if your domain name or IP address is sandwiched in a spam neighborhood, your URL is subject to suspicion by search engines.

4. URL Structure: Search engines do not value random strings and characters in the URL. You need to ensure a neat URL structure. This is one of the primary do’s in online search engine optimization as well.

5. Content: The written material used on your business pages and marketing campaigns convey not only what your business and products are about, but they also speak your quality. Doing content for search engines put you ahead in the rank; however, sales conversion is possible only when you impress real human beings. It is very important you create content for human users. Lively humans are whom you need for your business. With a few basic SEO principles in mind, you can produce content that is valuable for both humans and search engines.

6. Internal Link Structure: Search engines are not only looking in to relevant external links, but they are also looking in to quality internal links within the web pages of your own website.

Internal links also provide a reason for your clients to be onsite for sometime, reading through your business by navigating to different pages on your site through internal links.

When clients stay long on your site, it means immediate conversion or a sure conversion in future visits. At the least, they are likely to bookmark you or link to you.

Interlinking enhances user experience by providing for easy navigation.

7. Trust: Providing phone numbers, e-mail addresses, contact forms, and viable live chat features are indicative of accessibility and trust for your business.

Providing contact details is not enough, when they ring to the provided number, someone should answer the phone, live chat or e-mail to add up to the trust to do business with you.

If your clients cannot contact you, they do not consider you.

8. Keywords: Optimize each page for what it stands for. Whether you do keywords, alt tags, title tags, image optimization, meta-tags or other minute tweaks you need to ensure that it is relevant.

Relevance provides the page with a natural optimization look rather than desperate dumps of irrelevant keywords. Ensure, your keywords are truly relevant. Providing keyword relevant information is important, otherwise, it leaves the reader disappointed. Disappointed reader can mean no sales.

9. Bounce Rate: If your website is not engaging enough, then your visitors are going to leave your site. Even if the site is good, they have to leave. However, the amount of time they stay in your site is important.

Search engines get a pick on how long an average users stay on your site. If the amount of time the visitor stays on your site is less than the programmed period in the algorithm, then the bounce rates documented influence your ranking in the long.

If you want to give a reason for your clients to stay on your site, provide videos, newsletters, tips, attractive images, and great quality content to keep them focused.

10. Outbound Links: Do not be afraid to link to related sites for fear of losing business to them. However, if you overdo it too visibly you will lose business. Link to relevant sites; if you are linking without relevance, it affects your business in the long.

11. Inbound Links: The only way to build in a quality link base is to do it over time by impressing real human visitors to link to you. If you are going to buy or exchange links, you might miss on relevance in the long.